Every year about this time in my plastic surgery practice, I start to notice certain trends that are happening in the type of body procedures and facial treatments patients are asking for. This year, I’m seeing a shift away from bigger is better as in the past, especially regarding breasts, butts, cheeks and lips. Both women and men are now going for more natural-looking results. I’m also noticing an uptick in the number of people getting plastic surgery, which seems to be occurring nationwide as well. According to the American Society of Plastic Surgeons (ASPS), there has been a 19% increase in total procedures performed since 2019.
The following list of 2024 plastic surgery trends from Allure sums up what I’ve been observing. This year, and every year, I offer a wide array of surgical and non-surgical procedures to help you achieve a more beautiful face and body. Learn more here.
7 cosmetic and plastic surgery trends emerging in 2024
1. Menopause Makeovers
Every year I perform several “mommy makeovers” but “menopause makeovers” have recently become popular as a way to address the bodily changes caused by the hormonal fluctuations of menopause. It’s not unusual for menopausal women to gain weight in the upper chest, in front of the armpits and in the upper arms, even if they haven’t changed their diet or exercise routines. In addition, the physical changes brought on by menopause often cause some women to go ahead and commit to procedures they’ve been thinking about for a while, such as breast reduction, a breast lift, or decreasing the size of their breast implants. These procedures can be combined with liposuction to get rid of those unwanted areas of fat in front of the armpits and on the upper arms and lower back, or can combined with a tummy tuck to remove excess skin from the stomach.
2. Breast Reductions, Smaller Implants and Breast Lifts
Over the last four years, the number of breast reductions has risen by 54%, the ASPS reports, and the most requested breast implant sizes have also gotten smaller. “Five years ago, everyone wanted to be a C cup or some people wanted to be a D; now it’s a large B, small C,” a board-certified plastic surgeon in New York City tells Allure. These days, patients want a more athletic-looking body, want to be able to go braless, or just want a small suggestion of breasts. There are also medical benefits to smaller implants, such as less injury to the breast. Later in life, if a woman with large implants wants them removed, this sometimes requires a substantial breast lift because of the amount of stretched-out skin.
3. Liposuction With Breast Procedures
“If you look at the 2023 procedural statistics, liposuction is off the charts,” says Steven Williams, MD, a board-certified plastic surgeon and president of the ASPS, in the Allure article. “I think it will continue to grow because we're getting better and better at using it as an adjunct to other surgeries.” For example, during breast implant removal, a patient’s own fat can be used to smooth out transition areas — under the clavicle, above the breast, and around cleavage. Likewise, during breast lifts, fat can be harvested from other areas of the body to create cleavage. Liposuction can also be used in breast augmentation to create a more natural-looking breast.
4. New Facelift Techniques
Another emerging trend is the way the weight loss drug Ozempic is changing the way plastic surgeons perform facelifts. Because this fairly new drug is affecting the way skin behaves — giving it more of a doughy consistency — the skin needs to be reinforced with internal stitching to anchor it to the lining of the muscle. As more people take Ozempic, requests for cosmetic treatments are rising, particularly for neck lifts and facelifts, because they are losing significant weight very quickly. Patients are also moving away from the over-plump look resulting from too much filler, and instead are choosing surgical facelifts.
5. Chin Implants With Jawline Liposuction
Neck lifts have always been popular for smoothing out the skin and tightening the jawline for patients in their 60s, says Allure, but now younger patients are seeking jawline procedures. This new generation, however, is focused on sculpting rather than lifting. This can involve liposuction under the chin to define the jawline, and even a chin implant.
6. Body Contouring
Tightening up skin on the body is proving to be another major trend this year. Patients who lose significant weight (again, think Ozempic) often have extra skin they want removed or tightened with a tummy tuck, breast lift or thigh reduction. Targeted liposuction is going to become more popular because you can’t control where on the body you lose the weight. Body contouring procedures will only become more widespread, as more weight loss drugs are developed due to high demand.
7. Post-Op Care Will Get Easier
Better dressings and wound-closure devices are being developed to reduce post-surgical scarring, infection, allergic reactions and dermatitis (skin rash). Scars are becoming thinner, flatter, less red and less symptomatic.
How much do these procedures cost?
One of the first questions my patients ask me when they’re considering any cosmetic procedure is how much it will cost. My answer is that there is no one standard price. Every person’s body is different, and what each individual is hoping to achieve is unique to them. That’s why I determine the exact cost of a treatment after I have met with the patient, evaluated their face and body, and talked with them about their personal goals and expectations. For further pricing details, please contact me.
Are they covered by insurance?
Generally speaking, plastic surgery is considered an elective cosmetic procedure, meaning that it would not be covered by insurance and is self-pay.
Considering having a cosmetic or plastic surgery procedure?
Feeling confident about your face and body is such a large part of how you feel about yourself. For many people, having plastic surgery or a cosmetic treatment can dramatically boost their self-esteem and help them feel attractive, younger and sexy, sometimes for the first time. If you’re thinking about having a procedure for your body, face or skin and would like to schedule a free consultation, please contact me and I will send you additional information prior to your appointment. During our consultation, I will perform a physical examination, listen to your reasons for wanting a treatment, and learn what you are expecting to achieve. Then together, we will decide which procedure(s) will bring you the beautiful results you’re hoping for.
For more information on plastic surgery options, I recommend these 3 blogs
So you can be fully informed before deciding to have a cosmetic or plastic surgery treatment, read these three blogs explaining a sampling of procedures and their benefits:
- Want To Turn Back Time? With A Facelift, You Can!
- How To Know If Breast Reduction Surgery Might Be Right For You
- Liposuction: Big Decision, Amazing Results
Learn more about the many procedures I offer for the face, body and skin
A wide range of procedures, both surgical and non-surgical, are available to you, focusing on the breasts, body, face and skin. To learn more, please visit these pages on my website:
Board certified by the American Board of Plastic Surgery (ABPS), a member of the American Society of Plastic Surgeons (ASPS) and the American Society for Aesthetic Plastic Surgery (ASAPS), and a Fellow of the American College of Surgeons (FACS), Samuel J. Beran, MD is a highly accomplished plastic surgeon with offices in Manhattan, Harrison and Mount Kisco, NY. With more than 20 years’ experience and a thorough command of the most advanced techniques and technologies, Dr. Beran consistently provides his patients with the highest level of plastic, cosmetic and reconstructive surgery of the breast, face, skin and body. Recently, Dr. Beran was named a “Top Doctor” by RealSelf for his dedication to responding to consumer questions and patient feedback. The “Top Doctor” designation is awarded to less than 10% of the RealSelf physician community.
